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The share of 18- to 24-year-olds who report having used online dating has nearly tripled in the last two years.Today 27% of these young adults report that they have done so, up from just 10% in early 2013.By comparison, just 25% of those with a high school diploma or less know someone who uses online dating – and just 18% know someone who has entered into a long-term relationship with someone they met this way.

Some 41% of American adults say they know someone who uses online dating, while 29% indicate they know someone who has married or entered into a long-term partnership with someone they met via online dating.

Meanwhile, the share of 55- to 64-year-olds who use online dating has doubled over the same time period (from 6% in 2013 to 12% in 2015).

For young adults in particular, this overall increase in online dating usage has been accompanied by a dramatic increase in the use of mobile dating apps.

As for the current online dating options—they strike me as a good first crack at this by humanity, but the kind of thing we’ll significantly improve on to the point where the way it was done in 2014 will seem highly outdated in not too many years.

Now that the stigma has diminished, you know this industry is going to race ahead because there’s so much money to be made by whoever can be innovative.

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